New Data Underscores Value Consumers Place on Wireless
In the market for a new house? Your list of “must haves” likely looks a lot like the one your parents used when buying their first home – a community with good hospitals, good schools, reasonable prices.
Your list likely has one key addition—you can’t live without your smartphone and cell coverage. It turns out you are not alone.
Even we were surprised at how high Americans now place reliable wireless coverage on the list of must-haves when moving to a new community. Americans rank reliable wireless service (67 percent) higher than good schools (65 percent), reasonable home prices (60 percent), and good commuting times (41 percent), according to a Morning Consult survey. In fact, only quality health care and hospitals outranks it.
This finding highlights a simple but underappreciated fact—your wireless service is critical to your family, job and life. Nearly 50 percent of households today are wireless only, and that number is growing. An increasing number of Americans access the Internet using only their smartphone.
Looking ahead, wireless will be so much more. 5G will help revolutionize health care delivery, energy consumption, transportation and other industries. The connected car alone will save over 20,000 lives a year and over $400 billion annually. In short, wireless is only going to become more central to our lives.
So realtors check your coverage maps, and, more importantly, mayors and county executives make sure your community is wireless investment ready. All community leaders should assess their siting rules, update dated regulations, and find opportunities to adopt smart city solutions that will help retain residents and attract tomorrow’s entrepreneurs. Here’s how.
The wireless industry is ready to do our part. We are projected to invest $275 billion and create 3 million jobs over the next decade. For those pockets without coverage today, we are ready to partner to find solutions to expand our networks further. And, we are ready to invest in 5G and small cells wherever the local rules have been modernized for our new networks.
Methodology: The poll was conducted from December 28-29, 2016, online by Morning Consult on behalf of CTIA among a national sample of 2,000 registered voters. The data were weighted to approximate a target sample of registered voters based on age, race/ethnicity, gender, educational attainment, and region. Results have a margin of error of plus or minus 2 percentage points